Buying coffee from Aladdin roasteries helps preserving important ecosystems, a reward in itself. Aladdin Roasteries only buys coffee beans grown under forest cover. This method, called shade farming, helps to provide a natural habitat for insects, microorganisms, animals and migratory birds. In addition, the shade allows the coffee cherries to ripen more slowly, giving your coffee a richer, creamier flavour.
Ninety-five percent more bird species are found in coffee plantations that use shade farming than in plantations that grow coffee in full sun or use modern methods that destroy the environment. Modern methods contribute to soil erosion, and they require the use of chemical fertilizers and pesticides that seep into groundwater. In the time it takes you to drink a cup of coffee, hundreds of acres of rainforest are destroyed due to these practices, causing entire species of birds and animals to disappear forever.
